Simplifying Payments for 2025
In this educational video, John Tait, Global Managing Director of Payments Market, explores:
- How consumers expect seamless, secure, and simple payment experiences.
- Regional insights from Australia, the UK, and the US.
- Practical guidance for retailers, fuel and convenience operators, and payment providers.
- Strategies to reduce complexity while meeting evolving customer expectations.
Exploring Consumer Demand for Seamless Payment Methods
Ƶapp’ Keeping Payments Simple white paper reveals the essential role that seamless payment methods play in today’s payments landscape.
Our exclusive data reveals the consumer demand for seamless payment methods across attended, unattended and online payments. The data also provides a deep dive into where consumer payment frustration lies, and which areas provide the most seamless payment methods for their customers.

Our New Report Shows You How
For payment providers, retailers, fuel and convenience stores, and other industries that handle payments, the consumer demand for seamless payment methods has never been more evident. Our research provides these sectors with the answer to one of the most pressing questions: what do consumers want?
We’ll cover:
- The payment needs of consumers across Australia, the UK and the US
- How to meet evolving consumer expectations without adding complexity to payments
- Consumer sentiment around attended, unattended and self-service payment scenarios
- Regional insights from Ƶapp’ global Payments Market team

Keeping Payments Simple – Exploring Consumer Seamless Payment Methods White Paper
Gain access to Ƶapp’ data from three major payments markets, industry insights from a global leader in modern and secure payments, and the solutions that can provide your enterprise with seamless payment methods.




